The way we live and do things is all dependent on our day-to-day scrolling. From toddlers to old people, everyone has their own unique digital presence in UAE.
There is definitely a revolution happening… from school rooms to board rooms there is a revolution happening! It is being driven by a fundamental shift in how we communicate and it is enabled by the unprecedented rise of what is commonly called “Social Media, E-mail Marketing, Website Development, and all the wonderous Digital Marketing tools and symbols.”
Now one may argue that we have always interacted with each other through dialogues and debates, but there is no question that the platforms and tools that are freely available to us are taking this to the next level. It is a one-to-one and one-to-many discourse in a public setting, and while we may only be at the beginning of the revolution, the effects are palpable to us. The historic invisible “walls” of the Internet are being broken down Daily, Locally and Globally by Social Media. Social Media touches nearly every facet of our personal and business lives.
In business it is not just for the Marketing and Public Relations department, rather it is imperative for Social Media to be an integral part of a Company’s overall strategy and most importantly “BRAND AWARENESS & RECOGNITION.” Whether a business is large or small, its overall success will be partly owed to its success on Digital Platforms.
Digital Marketing especially Social Media is living and breathing and it touches every part of an organization from customer service to frontline sales even in the Human Resources and Information Technology department. It is wherever and however, your customer chooses to reach out to you. Social Media is your customer today, tomorrow, employees, etc. The currency in Social Media is not in Euros, Dollars or Rupees, however, its meaningful engagement, value creation, reach and participation rule the day. The web is being categorized by billions of users across the world, and if businesses or individuals want a say in how they are categorized they need to participate with the right type of currency, and just like in the real world true givers are awarded and rewarded handsomely.
Is having a digital presence in UAE just a fad that will last just for a while?
Social media marketing became the most popular activity on the web. It was the most rapid during the pandemic and 2 to 3 years before that. At first glance, the social media updates like status updates, tweets, social bookmarks, video sharing and social media photo commenting acts would seem a waste of time, but these are the things that provide the most amount of information than the 30-second advertisement on television. Also, these updates can be viewed again and again whenever we want and gain as much as data possible, which cannot be done with television or even with newspapers. We have shifted to a different world where speed matters and social media marketing provides that speed. Any information about a particular product, soon you can find it through its advertisements or updates on digital platforms. Digital presence in UAE can make life easy and business-friendly. It is the most cost-efficient and effective tool to promote a business on digital platforms.
Today there are a number of people who have a digital presence in UAE who can be reached easily and in a very cost-friendly manner through social media networks. Usually, nowadays the product is judged by its likes and reach on social media.
Thus, “digital marketing is not only a fad but it is the need of the hour.”
Business and social media marketing:
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.
Because it appeared quickly, social media has developed a reputation for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to HubSpot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. According to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use. This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:
1. Increased Brand Recognition:
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable to existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your digital presence in UAE on multiple networks.
2. Improved brand loyalty:
According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince & Convert found that 53% of Americans who follow brands on social are more loyal to those brands.
3. More Opportunities to Convert:
Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, reel, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as pointed out, “opportunity” is the first element of any action.
4. Higher conversion rates:
Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting on social media channels.
Social media is a place where brands can act as people do, and this is important because people like doing business with other people; not with companies. Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience on social media can improve conversion rates on your existing traffic.
So, when are you discussing “Digital well-being” seriously with us at Digitotal?