How do you feel when you listen to music, according to your moods? How do you feel speaking on a phone with your friend giving you advice on a particular thing? How do you feel when you get a voice note on WhatsApp, rather than a message? Well, the most amazing voice marketing strategy is Podcasting in UAE.
Well, of course, you feel amazing right when you hear the voice of something that you really like. We all like it when a dear one calls us instead of a WhatsApp message. We all like a more personalized invite via call rather than a mail or WhatsApp message. It’s all about that personalized touch. Also, these days, most of us want to reduce our screen timings and hence we go for something where instead of watching all we can do is listen. Also, to all the marketers and brands out there, give your customers a chance to be good listeners, and let the emotion of your brand spread through the depth of your brand’s voice!
You can see many brands going the podcast way! These days podcasts have become a key tool in digital marketing strategies. Spotify has become an everyday app for customers out there, and so has Instagram… Yes, you can share your Podcast Diaries on Instagram as well, and even on your websites, to give a more authentic feel to your customers out there.
What is a podcast?
Wikipedia defines it as ”radio on demand”.
Podcasts are basically pre-recorded audio programs, published on the website and available for download on personal computers or mobile devices to listen when the listener wishes. This format has conquered many as one of the most prominent features of a podcast is that listeners can subscribe. Thus, many brands out there are eliminating the video costs, and making the most of it through Podcasts, yes just a recorded voice can also, help in making the most of it!
Podcast and marketing
Content Creation and production are growing every day. There is a new type of trend, a new type of content revolutionising the digital world every now and then. With so, much content out there, there has been also a rise in the content networks, as in there are reels, videos, posts, stories, and now even podcasts.
There is also, a lifestyle change in today’s world, with people understanding the importance of mental health and going on digital detox and podcast can play a major role in this. While people think of reducing their screen time, then at such time brands may lose a bunch of target audiences and might fail to reach them. Well, at such a point in time, a lifestyle podcast promoting well-being with the brand will help the brand connect with these bunch of audiences.
With lifestyle on the go, the power to have podcasting in UAE, on-demand allows companies and brands to tell their story anywhere at any time, which helps to establish authority in your industry and create an advocate’s brand along the way.
With regular podcasting in UAE, your content on various lifestyle solutions provides a long way to keep people connected with your brand. Write guidelines for issues not sound repetitive.
Link the podcast to your blog or other social channels to increase the reach and participation of your community.
You can use podcasting in UAE to assume a greater engagement with your current and potential customers, providing an email address associated with the podcast where people can respond directly to the content. This will also give you material for new content. In the next episode, you can answer questions or deal with the feedback you received.
Invite specialists and influencers who will bring new content and increase the audience. Search for an associate who has the same target audience to create an episode together.
If you do not have a budget to get started with your own Podcast, you can work with existing podcasts. Agree with them to create specific content for the brand. For example, a cookie company hires a comedy podcast known to its target audience to talk about funny stories that each member has with the brand. In this way, listeners develop their relationship with the brand and are entertained by funny stories about cookies.
As this format is still little known, few brands seek such partnerships. Therefore, podcast listeners are not saturated with brands that seek to promote their actions. Hence, listeners pay more attention to the content made for companies. This format tends to have a very interesting return on investment for companies interested in marketing online.
So, this World Podcast Day, begin a Podcast campaign for your brand with us at DIGITOTAL!