[Logo] Designing
Just imagine, a person not having a name, how will you call her/him, how will you save his/her number, how will you search for him/her on the internet? So, a logo, by our logo designers in UAE and India, is the name of the brand, it’s that unique identity of the brand.
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What comes into your mind, when you read the word, “BRAND?”
Apple, Netflix, Nike, and likewise do these brands come into your mind, or do their signs and symbols come to appear in front of your eyes? For when someone speaks about NIKE, then the tick flashes in front of the eyes, or when someone says something about Netflix the red coloured capital ‘N’ flashes, or when someone says iPhone, the bitten apple symbol appears in front of the eyes.
So, what are these signs and symbols, what are they called? Well, these signs and symbols are nothing but a part of the brand language, the base of the brand language called the LOGOS.
So, basically what we mean to explain is that these signs and symbols speak as a brand, like iPhone stands for the bitten Apple, Nike stands for the tick, Amazon stands for the shopping kart, and so on.
It’s in a particular way a brand name is represented, Pepe Jeans has a different font to write Pepe Jeans, the same goes for Levis and Zara, and immediately when seeing these brands you recognize them with the way they have been represented by the audience, like by using a particular font as their signature.
For example, a human’s signature is his/her identity represented on many official documents, same are the brand’s signatures or symbols are their signs of being authentic, these exceptional signatures of brands are known as the LOGOS.
Now the question is how are these logos created?
Well, there is a concept called logo designing in brand building. It’s the first and the most basic step in brand building, once the logo is designed, setting the brand language becomes easier.
Creating a strong logo for a brand is the most tedious job. It needs a lot of research work, references, inspirations, and most importantly a detailed study of the target audience of the brand. Once the mentality of the target audience is clear then it becomes easier to choose colours, fonts, font sizes, and likewise activities.
Understanding the brand is also of utmost importance, as in what products and services the brand adheres to, what the founder of the brand expects from the brand and the name of the brand.
A logo is like a representation of your brand, it fosters that first impression of your brand/company, and it helps your brand to stand out from the others in the marketplace, hence companies need to invest in professional logo designers in UAE and India.
NIKE, Addidas, Puma, and Reebok, are all sports brands having their own unique USPs and what segregates them the most are their logos, that one tick on a shoe represents Nike, that wild Cat jumping on a t-shirt represents PUMA, and it goes on…Imagine a dry-fit t-shirt having no logo on it, how are you supposed to understand whether Nike, Reebok, Addidas, or Puma? These logos are a tool to grab consumer attention in a crowded marketplace, and also a tool to earn audience loyalty. Now, if you observe these sports brands, people are highly Nike loyalists, and they wouldn’t buy an Addidas or Puma T-shirt and the same is true with Puma & Addidas loyalists.
Thus, it’s a mechanism to attract the target audience and retain them forever, by earning their loyalties.
So, what are the basic components of creating a strong logo?
Logo [Definition]
How many of you know that XEROX is a copy machine brand and does not take our copies… Many of us now whenever we went to copy notes during college from a friend’s notebook all we used to say is, need a XEROX of your notes and not need a copy of your notes… That’s how XEROX intrigues our minds! Even iPhones or Apple smartphones, these days people go around where is your i-phone or simply where is your Apple, like that how deeply the logo of iPhone Apple is rooted in our minds.
That bitten Apple defines that smartphone… that’s its signature of it. So, whenever you’re coming up with a logo for a brand, remember it first must be related to its name and it must define the brand in a very detailed way, that will be the brand’s identity later on.
Thus, it is of utmost importance that before creating a logo, you need to have an understanding and clarity of your brand and your brand’s identity, because tomorrow your logo will be acting as your brand’s identity. Thus, whenever we are creating a logo for a brand we do not forget to ask the following questions to the founders or the owners:
What is it that we do? What consumer problems do we solve with our product or service? If we were our target consumer, what would that personality be like? Answering these questions with confidence will lead to the initial ideas to formulate your logo because the brand logo should be reflective of all these answers, that’s how it must be done!
Making It [Memorable]
A logo must be imbibed in the target audience’s minds and hearts. Like the logo of Netflix, just that red-coloured capital ‘N’ gives that dramatic vibe and it’s like yeah man Netflix and Chill… Then even for that matter McDonald’s logo, a simple yellow-coloured ‘M’ written in a curvy font makes you go hungry and crave burgers. Well, that’s what it’s a logo is supposed to be like a signboard, like how when we feel hungry we know we have to go to the app in red colour or which in white ZOMATO is written when we feel like we want to email something we know we need to press the letter-envelope symbol for Gmail, that’s how it must be, easy going, attractive, and conveniently remembered.
Hence it’s said that a logo needs to be fixated in the audience’s minds through its symbol, colours, and font. Always remember to not make your logo complicated by adding more components to it like imagine if McDonald’s would have added burgers around it well no. While designing a logo one must think about the long term, the age is about short forms and short versions, and we believe more in short films on YouTube these days, so the logos must be created by keeping the eras in mind, they must walk throughout the ages, like Nike’s tick, that one tick has done wonders for NIKE. Thus, logo designers in UAE and India must always remember may it be any audience the more components, the harder it will be for people to remember and identify the logo with the brand. Creating a strong logo that no one has seen before creates a sense of uniqueness and helps the brand stand out from others in the market.
Choose The Right [Colours And Fonts]
Logo designers in UAE and India need to understand colour psychology. It’s often said that red is the colour of thrills, hunger, and entertainment. Green is the colour of nature and hunger. Yellow, is the colour of hunger. Have you seen a cosmetic brand using a yellow colour in their logo, no right? Look at all these brands Body Shops, Forrest Essentials, and Patanjali, they use Green colours, as they know that skin product use nature-oriented elements, and the audience purchases them based on that, hence most of their logos has tints of green in them. As these brands mostly target women, they have these elegant fonts used…
Thus, when it comes to logo design, the logo designers in UAE and India need to make sure that he/she chooses the right colours because in logo designing colours are synonymous with the emotion of the brand.
From the primary to the secondary colours, research the psychological reactions to each colour to ensure a positive experience when consumers view the logo. Finally, ask yourself: How do the colours choose to tie in with the brand, product, or services?
Much like the overall logo design, when using a font in your logo, keep it simple, as in we mean to make sure you’re not using multiple font types in it, imagine LEVI’s jeans having L in cursive, E in sans serif and V in bold and all, would you even relate to that brand. No right, it all must belong to one family and look like one family to get perceived and fixated in the heads of the people.
Do You Need To [ Follow The Trend]?
Stand out from the trend. The trend is only for that time, you must be able to recognize your target audience, look at Pepe Jeans, the logo is trendy and swanky because the target audience has always been Gen Z, and there will be new Gen Z born in every generation following bands and all, and thus they will get attracted to Pepe Jeans because the logo is created in a band name kind of a feel.
Thus, we recommend instead of following the trend follow the target audience, because they will be your trend forever. For example, Nike
A brand logo needs to stand the test of time like NIKE’s tick and should not be trendy or cliché unless your company has a decent budget to spend on rebranding every few years. Your logo represents your brand, business, products, and services, it should not represent what is “hot” in looks for the current market.
Consider How The Logo Will Appear Across Different [ Platforms]
The times have changed. The world has gone viral, by viral we mean digital. People shop via apps, social media networks, and sometimes at retail stores and malls. So many different platforms for the same brand selling the same type of products and services everywhere. So, just imagine if there is a different representation of the brand on these various platforms. Not done right, it won’t seem like coming straight from one family right, and a brand must have the brand language everywhere, however, this language must suit all the platforms, and hence logo designers in UAE and India need to design a logo that will suit all the platforms…when the suitable logo for all the platforms is designed, it’s for sure that the logo of the brand will stand the test of time and make the brand stand out.
To make the brand stand out there is a trial and testing process that the designer has to go through, as in how will the logo appear on a shopping bag, on a desktop, on hoarding, as an app, as the social media profile picture, on mobile phones and other devices and collaterals. It’s a process, thus designing a logo with fewer complications yet with more impact is of utmost importance.
Many a time a logo might look as good on paper as on print collaterals like business cards, bags, envelopes, and letterheads, and likewise, it might not come across well, on digital platforms.
Hence your brand’s logo must speak for itself from business cards to social media avatars. It must work in small and large designs, regardless of what it is being used on.
We as a digital marketing agency, ideally advise that, once you create a few options, try mocking each logo on various items and screens.
Logo-Designing is a beautiful art. It’s like creating abstracts, and you never know if one of these abstracts might just come across well and become the signature of your service or product. It’s always better to brainstorm, create options, take many perspectives, and we suggest that choose a logo design that is inside the box because the audience needs to relate to it, the outside box concept needs time to evaporate and reign… so, we advise a simple, chic, and classic logo that will stand the test of time.
So, when are you planning to design a logo that will reign, with us at DIGITOTAL!