Social Media presence in Dubai is synonymous with these days’ human day-to-day needs and requirements. How often do you ask yourself this question why am I wasting so much time looking at stories on Instagram, and scrolling through reels?
Well, that has become a lifestyle. Have you experienced that sometimes you just shop through stories, like swipe up and shop a kurta from Libas, swipe up and shop a jumper from HNM? Life has become that easy!
Since the Pandemic hit us, social media has become a source of entertainment, shopping, a source to vent out, a source to feel good with likes and views, a source to document life’s journals, in general, a source to rise from loneliness. However, many say, it’s an addiction, but we call it a simple demand and need of human life. Anyway, there are always two ways to look at things, and we consider social media a boon!
Indeed, it’s a boon to make an invention, an imagination, a speech, a feeling, or a brand/business go global and viral…
As the world evolves with Digitalization every second, social media networks like Facebook, Instagram, Twitter, Linked-In, YouTube, and likewise come up with new updates to make the promotions of a brand or business easygoing. With various updates and day-to-day evolution from time to time, there are many myths and facts about social media presence in Dubai due to which many founders, managers, entrepreneurs, content creators, and influencers get confused about what to do, or whether to do it!
Thus, we as a Digital Marketing agency decided to bust a few myths and present you with some mind-wobbling facts, that will help you take social media marketing for your brand seriously… Here we go!
Social Media Marketing Myths
In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.”
However, when we talk to our clients, we realize that several SMO myths are associated with Social Media Presence in Dubai and its Optimisation.
Worse yet, there are ongoing myths about social media marketing, and when top decision-makers ask the question, you want to get the right answers, ‘Why do you want to make such a big budget for social media presence? Not free?
Below are some of the most popular Myths of Social Media Marketing (SMO myths)
7 Myths of Social Media Marketing (SMO myths)
Myth 1: Social Media Marketing is Free
Well, downloading social media networks from the app stores is free, creating your, and your brand/businesses’ accounts on these networks is free, and posting about your brand and business is free, however, to make it go viral, to improve its reach, some investment is required, or else how will you gain followers, how will your content be witnessed by the audience out there, so what is True is that any marketing result isn’t impossible to achieve, but success requires an investment of time, resources, and knowledge.
There is a lot of planning behind effective social media campaigns, marketing strategies, and resources. Public administration, for example, requires staff, in the same way, that social media marketing strategies, content creation, and execution require a lot of research and effort.
Remember: Social Media is a slow-growing poison, when it affects there is no way, that you can take it out!
Myth 2: Social media is fashionable and fleeting:
Well of course social media is glamour. It’s all about representing a brand in a glamorous way, with a set tone of brand language or fashion, that the audience can wear as armour when they want to buy something or relish the service of the brand. What is True is that Social media attraction is driven by technology rather than the need for people to communicate – a technology that allows them to communicate in a new way. Our human need for communication is endless, but technology is changing the way we play. If advertisers do not get hold of this emerging trend, they are in danger of falling behind. And in it, social networks play a vital role.
Reminder: Social Media has a major role to play when it comes to creating branding for your brand.
Myth 3: Success is fast.
Yes, success is fast on social media, however, what is True is that Quick success requires real determination, and constant posting, without overwhelming the audience, and also, determination to create a trend, or come up with good content ideas. Remember that a well-publicized Cred campaign worked in TV markets and on social media because of the influencers used, and
just a very simple tone of language being used; this is not a flawless public game. Social media has a slightly weak fuse, and advertisers must keep expectations based on their resources. The popularity of the social media platform is commendable, but it needs to be maintained, which is a part of social media strategy.
Reminder: Keep track of all the recent trends, however, do not forget to create something of your own.
Myth 4: Social media is the solution to everything.
Social media marketing has different domains, like influential marketing, publicizing social media links by mentioning them in email marketing campaigns, on websites, messages and likewise. Also, its different domains include paid ads, contest alerts, reels, posts, carousels, collaborations with influencers and other brands, hashtag campaigns, festive campaigns, and likewise. What is True is that Social media is not the solution: we have to play with new rules, interact with customers in new ways and interact with each other’s marketing mix. It gives you new opportunities throughout your business, but if you try to do everything at once, you will be fiddled. The best way out here is to split your fears or problems into a series of smaller boulders instead of wasting your time trying to do everything at once.
Reminder: Understand your audience, and do not forget to give them an opportunity, to relate with you!
Myth 5: More = Better
Many trends keep on popping up on social media. However, a brand needs to understand whether that particular trend is beneficial for the brand or not, and then only go ahead with it. Creating something for the media just because it’s trending is nothing but a loss of strategy and opinion for a brand. Thus, what is True is that one of the most common myths, creating social media accounts is a lot easier than supporting a strong and efficient trading system. Many companies are very widespread. Start by thinking of the community you want to reach rather than thinking of a tool. Focusing on the little things is often very effective. Having a Social media presence in Dubai without any updates is sad and disastrous for a brand; however, sometimes marketers want several updates from them in a day as if their followers have nothing else in their lives but to see an update from them. Too many updates will drown the important updates you want your followers to see. Be selective, and update regularly; however, ensure your update is relevant to your audience and helps you achieve your objective of connecting with followers.
Reminder: Keep your brand alive by creating its language and opinion, do not follow, let people follow you!
Myth 6: Marketing on social media means losing control
Yes, of course, social media is an addictive marketing tool, and at times it overwhelms a marketer to go overboard, however, marketers these days are smarter. As an agency, we know what is True is Who controls what customers say about the product! Customers are already talking about you – social media makes you more visible. Yes, if you run a social media campaign, you will be out in the open, but you will also have the opportunity to influence the people who talk about you. (And there is the potential danger of inactivity and the possibility of missing out if you don’t come out in the open). When people are hesitant to make big decisions, it may be helpful to show them examples of the public listening to product discussions that are already taking place on social media.
Reminder: Don’t forget to interact with your audience today!
Myth 7 – Excessive Link Dropping.
As an agency what we think, is True is that sometimes marketers think that excessive liking of others’ posts/pages, posting product details, and sharing links of content on their pages with others is SMO. One must understand that such behaviour is annoying and might lead to users not following you or reporting your activity as SPAM. What is more, with today’s algorithm, one must have a balance of your network seeking your posts and you issuing posts. If you are frequently posting and users are unfollowing you or not liking your posts/content, the algorithm will quickly realize that your content is not valuable to others. For social success, focus on building your reputation in specific/targeted networks and communities with useful and engaging content with relevant audiences.
Reminder: Optimization is in interaction with the audience by creating your content or just asking FAQs about your brand!
Conclusion:
Social success does not depend on the number of followers or the size of a person’s network; instead, it depends on the profile of followers on the network and their interaction with the content.
In the digital world, it is important to create relevant, enjoyable, and shareable content on social media.