[Social Media] Management
The implications for your social media marketing are clear: getting organized helps build a clear path to success. Putting processes and workflows into place might not be the fun or interesting part of doing the work, but it’s important for supporting the success of everything else you do.

A process for managing social media marketing














Software for executing that process














The actual work of managing multiple networks at once
[Set Goals]
Each of your goals are:
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound














Set S.M.A.R.T.goals














Track meaningful metrics
[Learn About the Audience]
- Age
- Location
- average income
- Typical job title or industry
- Interests
- etc.














Create audience personas














Gather data
[Know the Competition]
It allows us to understand who the competition is and what they’re doing well (and not so well). We’ll get a good sense of what’s expected in the industry, which will help us set social media targets of our own.














Conduct a competitive analysis














Use social media listening
[Setup and Improve Profiles]














Decide which networks to use














Set up your profiles
[Create a Social Media Content Calendar]














Set your posting schedule














Determine the right content mix
Step 06