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[Social Media] Management

The implications for your social media marketing are clear: getting organized helps build a clear path to success. Putting processes and workflows into place might not be the fun or interesting part of doing the work, but it’s important for supporting the success of everything else you do.

A process for managing social media marketing

Software for executing that process

The actual work of managing multiple networks at once

Step 01

[Set Goals]

The first step to creating a winning strategy is that we establish our client’s objectives and goals.

Each of your goals are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Set S.M.A.R.T.goals

Track meaningful metrics

Step 02

[Learn About the Audience]

When it comes to your target customer, we look into things like:

  • Age
  • Location
  • average income
  • Typical job title or industry
  • Interests
  • etc.

Create audience personas

Gather data

Step 03

[Know the Competition]

It allows us to understand who the competition is and what they’re doing well (and not so well). We’ll get a good sense of what’s expected in the industry, which will help us set social media targets of our own.

Conduct a competitive analysis

Use social media listening

Step 04

[Setup and Improve Profiles]

Once we’ve decided which networks to focus on, it’s time to create the profiles. Or improve existing ones so they align with our strategy.

Decide which networks to use

Set up your profiles

Step 05

[Create a Social Media Content Calendar]

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when we share content to get the maximum impact.

Set your posting schedule

Determine the right content mix

Step 06

[Evaluate and Adjust the Strategy]

This means that the social media strategy should be a living document that we review and adjust as needed. Refer to it often to stay on track, but at the same time, we’ll make changes so that it better reflects new goals, tools, or plans.